ABOUT 21X SPORTS
Singapore limited company founded in 2017.
21X SPORTS blends a unique understanding of sports management with the building of brands.
21x SPORTS is the exclusive Asia Pacific rights holder of Moonlight Golf®
21X SPORTS has established relationships to key sponsors in the sports/entertainment sector that are ready to invest & promote this concept to their new target audience
WHY 21X SPORTS?
- Untapped demographics
- New Revenue sources
- Innovative Branding
We work with rights holders and several of the worlds leading brands on sports marketing activations and help them reach Return on Objectives from a wide portfolio of assets.
We have unique experience from brand management, rights holders athletes, their management and the public which gives us unique understanding of the sports marketing ecosystem and emotional connection between the parties.
CHRIS NEFF – Founder
Chris Neff is a Swiss national with a strong passion for golf, living and working for 10 years in Asia. He is a lawyer by education and former Management Consultant with an MBA from University of Toronto/HSG. Chris is a recognised expert in brand management with over 15 years of strategic and operational experience as a director for international luxury/premium brans. He has an excellent network of international corporate brand actively investing in golf sponsorship.
MICHAEL BENGTSSON – Co-Founder
Michael Bengtsson has worked in high performing sales teams in Stockholm, Chicago, Sydney, London, Bangkok & Singapore. He is a dealmaker with a Bachelors Degree in Hotel Management from Neuchatel, Switzerland. Michael has constructed over 15 innovative professional mens golf tournaments and has worked with brands from various verticals for the last 15 years on sports marketing activations. During his tenure as the Commercial Director of the ASIAN TOUR the tour grew from 21 to 32 tournaments for its players.